'Delicious Plaza' Baek Jong-won Promises Content Collaboration with Naver CEO

On the 6th, SBS entertainment program 'Matnam's Plaza' aired, where Baek Jong-won and Han Sung-sook, CEO of Naver, promised content collaboration.
Photo by SBS 'Matnam's Plaza' capture

[Asia Economy Intern Reporter Kim Yeon-ju] Baek Jong-won from 'Delicious Plaza' and Han Seong-sook, CEO of Naver, promised to collaborate.

On the 6th, SBS entertainment program 'Delicious Plaza' aired a scene where Baek Jong-won visited Han Seong-sook, CEO of Naver Portal, to ask for help.

Baek Jong-won met with CEO Han and said, "You need to provide help in various fields to promote the consumption of our agricultural and marine products," adding, "We need supporters."

Explaining the purpose of 'Delicious Plaza,' Baek said, "When we film on site, farmers and fishermen are very pleased," and "They like it when someone shows interest."

He continued, "Young people access portal sites more easily than TV," and added, "If we promote our agricultural and marine products through the portal, it will greatly help boost consumption."

CEO Han stated, "We are interested in our agricultural and marine products and are already engaged in related activities."

She went on to explain, "There is a program called 'Direct Delivery from the Production Site' on the portal," and said, "Many of the first harvested agricultural and marine products are not visually perfect, but we ran a campaign emphasizing the meaning of 'first harvest.'"

She added, "If it connects well with the broadcast, it will be good for us too," and said, "If you explain seasonal ingredients well every week, we will prepare accordingly."

Baek Jong-won suggested cooperating by introducing difficult-to-explain ingredients or cooking methods through the portal. However, he also expressed regret that detailed cooking methods could not be shared. Baek said, "If we share recipes in detail, it becomes less interesting, and viewers change channels."

In response, CEO Han showed confidence, saying, "That is something we can do well," and "Many people actually post cooking methods on blogs."

This content was produced with the assistance of AI translation services.