KB Kookmin Bank Releases 'Live M' Commercial Featuring 'Ong Avengers' Models from When the Camellias Bloom

[Asia Economy Reporter Kangwook Cho] KB Kookmin Bank announced on the 6th that it has released an advertisement video for 'Liiv M' featuring the 'Ong Avengers (Kim Sun-young, Lee Sun-hee, Baek Hyun-joo, Kim Mi-hwa, Han Ye-ju),' who appeared in the popular drama 'When the Camellia Blooms.'

The 'Ong Avengers' is a nickname for the drama characters who act like a refreshing cider, unable to tolerate injustice, and they received great love from viewers along with the drama's popularity.

This advertisement is characterized by expressing the differentiated services of 'Liiv M,' such as 'no contract,' 'anyone can combine,' and 'affordable communication fees,' through the unique witty lines and actions of the 'Ong Avengers.' The advertisement consists of a total of six videos: three main ads and three bumper (6-second) ads.

A KB Kookmin Bank official said, "The 'positive energy' of the 'Ong Avengers' protagonists, who were loved by many viewers, was fully demonstrated on the filming site and in the advertisement video," adding, "Liiv M will continue to develop by radiating 'positive energy' in the telecommunications market with reasonable prices and customer-centered innovative services."

The advertisement video can be viewed on YouTube and other platforms, and a making-of video capturing the lively atmosphere of the filming site will be released soon.

Meanwhile, 'Liiv M' is running an event offering the LTE unlimited plan at half price for 22,000 KRW per month until the 29th.

This content was produced with the assistance of AI translation services.