Hazzys Accessories Unveils New Patterns for Heriato Collection

[Asia Economy Reporter Yujin Cho] Lifestyle culture company LF (CEO Oh Gyusik)'s accessory brand Hazzys Accessories is officially launching a new product featuring the Heriato pattern, developed to celebrate the brand's 20th anniversary, on the 6th.

The new pattern Heriato targets the millennial generation as its core audience and transforms the logo pattern introduced in the 2000s to suit the sensibility of the new era. Natasha DeMeyer, Hazzys Accessories' overseas Creative Director (CD), was in charge of the work.

The sturdy straight lines extending horizontally, vertically, and diagonally represent the will to connect Hazzys' past, present, and future, and the H-shaped pillars erected at each intersection symbolize the brand logo.

The Heriato collection is released in four lines. The 'Coated Canvas' line uses a new material with coating technology, making it lightweight yet highly durable, while the 'Jacquard' line uses jacquard fabric woven with threads of various colors to create a sophisticated atmosphere.

Additionally, there is the 'Chiorino' line, which uses leather imported from Italy's famous luxury leather manufacturer Chiorino, and the 'PVC' line, made of easy-to-maintain PVC material, which is highly practical for daily bags.

The Heriato collection includes not only bags such as clutches, cross bags, and shoulder bags but also over 20 different accessory products including wallets, card wallets, phone wallets, and AirPods cases.

It features bold use of this year's trend colors such as blue, orange, and pink, as well as versatile black and brown colors, and can be found at Hazzys Accessories stores nationwide and LF's official online shopping mall.

To commemorate the launch, a pop-up store where customers can experience the Heriato collection in a special way will be operated for one month starting from the 7th at the Myeongdong flagship store SpaceH.

From the exterior of SpaceH to the pop-up store located on the first floor, the Heriato pattern is prominently displayed, offering various attractions. On the 7th, a launch event for customers will also be held.

Natasha DeMeyer, Hazzys Accessories' overseas CD, said, "We redefined the tradition and values that Hazzys has walked for 20 years from the perspective of the new era in 2020 and reinterpreted them in a modern way," emphasizing, "It is an original pattern that simultaneously brings out classicism, sophisticated wit, and casual sensibility."

Meanwhile, Hazzys, celebrating its 20th anniversary this year, plans to hold various events to repay customers' support, including a brand archive exhibition, unique collaborations, and capsule collection launches, starting with the launch of the new Heriato pattern.

This content was produced with the assistance of AI translation services.