SPC Group Opens Shake Shack 2nd Branch in Singapore

[Asia Economy Reporter Lee Seon-ae] SPC Group will open the second Shake Shack store in Singapore, the ‘Neil Road Branch,’ on the 7th.

The Shake Shack Neil Road Branch is located on the first floor of a building well known to locals, where the former ‘Tiger Balm’ factory once stood, with a size of 450㎡ and 138 seats.

The interior of the Shake Shack Neil Road Branch incorporates geometric patterns in the ‘Peranakan’ style (referring to the mixed culture of Chinese and Malaysian) to reflect the characteristics of the street that preserves the history and culture of Singapore in the 1900s. The exterior features a large traditional mural created in collaboration with Singaporean artist Sam Lo, evoking a vintage feel, while the interior creates an elegant and sophisticated atmosphere with pink and mint-colored seats and white menu boards.

In addition to signature menu items such as the ShackBurger, Shack Stack, and SmokeShack, the Neil Road Branch introduces the ‘Chicken Shack,’ which uses antibiotic-free whole chicken breast cooked sous-vide and topped with a mayo sauce made from herbs and buttermilk.

Moreover, two types of concrete (ice desserts) inspired by Singaporean regional characteristics are offered as signature menu items. ‘Open Sesame’ features black sesame, frequently used in Singaporean desserts, prepared with Shake Shack’s unique recipe by mixing black sesame paste with plain vanilla brownie and topped with chocolate sprinkled with black sesame and gold flakes, emphasizing visual appeal. ‘Eye of the Tiger’ maximizes freshness by topping vanilla custard mixed with lychee, raspberry, and shortbread (a type of biscuit) with lime zest.

The Shake Shack Neil Road Branch plans to donate 5% of the sales from the ‘Shack Attack’ concrete to VSA (Very Special Arts Singapore), a local nonprofit organization that provides opportunities for people with disabilities through art.

An SPC Group official stated, “We will continue to actively promote various menus and hospitality culture based on the ‘fine casual’ concept that Shake Shack pursues to customers in Singapore.”

Meanwhile, SPC Group, which signed a contract with the U.S. Shake Shack in December 2015 and operates 11 stores domestically, acquired the operating rights for the Singapore business in October 2018, building on its successful domestic operations, and opened its first Singapore store at Jewel Changi in April 2019.

This content was produced with the assistance of AI translation services.