Fresh Strawberry Latte Delivered Directly from Farms at Starbucks... Launch of 3 Beverages and 2 Food Items

[Asia Economy Reporter Lee Seon-ae] Starbucks Coffee Korea announced on the 6th that it will launch three beverages made with fresh strawberries delivered daily from the production areas.

Starbucks strawberry beverages use high-quality, premium Seolhyang strawberries grown using high-bed cultivation in regions such as Nonsan and Sancheong in Korea. Freshly harvested strawberries are delivered every dawn from the farms, allowing customers to enjoy the fresh quality and taste.

Since 2019, the fresh strawberry beverages, introduced to match the spring season, are drinks independently developed by Starbucks utilizing local specialty products from regional farms. Last year, Starbucks purchased about 130 tons of strawberries from farms in the Nonsan and Sancheong areas.

This year, Starbucks is introducing fresh strawberry beverages such as the ‘Lovely Strawberry Latte,’ which allows you to softly enjoy the sweet and tangy flavor of strawberries with milk; the ‘Sweet Strawberry Chocolate Cream Frappuccino,’ where you can enjoy a Valentine’s atmosphere with fresh strawberries and rich chocolate; and the ‘Romantic Strawberry Tea,’ which harmonizes fresh strawberries with hibiscus tea to feel the energy of spring.

They are also launching strawberry-based foods such as the ‘Strawberry Chocolate Tart,’ topped with Seolhyang strawberries and rich ganache to add sweetness, and the ‘Strawberry Heart Palmier,’ a heart-shaped palmier pie coated with chocolate and topped with freeze-dried strawberries and pistachios, offering a crispy texture and sweetness.

To celebrate the launch of the strawberry beverages, from the 7th, customers who purchase one of the three newly released drinks (Lovely Strawberry Latte, Sweet Strawberry Chocolate Cream Frappuccino, Romantic Strawberry Tea) and spend over 16,000 KRW will receive one of two Bearista stamps randomly until supplies last. From the 12th to the 16th, My Starbucks Rewards Green and Gold level members who purchase one of five strawberry event beverages (Lovely Strawberry Latte, Sweet Strawberry Chocolate Cream Frappuccino, Romantic Strawberry Tea, White Strawberry Cream Frappuccino, Strawberry Yogurt Blended) using a Starbucks card registered to their account will receive an additional 3 stars per item as part of the event.

Additionally, from the 10th to the 14th, Starbucks will hold a ‘Starbucks Week’ event linked with the audio content streaming service ‘NOW.’ on the Naver mobile app home screen for five days. During this period, customers can listen to music played in Starbucks stores anytime and anywhere through the Naver app NOW without data charges via the All-Day Music Channel service. Moreover, from 10 PM every night for one hour, customers can enjoy a seasonal themed talk show hosted by members of idol groups who serve as hosts on NOW.

This content was produced with the assistance of AI translation services.