Missha Launches Vita C Plus Line Featuring British Vitamin C

[Asia Economy Reporter Yujin Cho] Able C&C's cosmetics brand Missha announced on the 6th that it has launched the skincare line "Vita C Plus Line," which contains 99% pure vitamin C sourced from the UK.

Applying Missha's unique Vita C Liposome technology, the effective ingredients of vitamin C are delivered efficiently to the skin. The line consists of five items, including the Jabti C Elastic Ampoule and Jabti C Intensive Ampoule.

The Jabti C Elastic Ampoule helps with concerns about dark skin spots as well as skin elasticity by adding collagen and adenosine. It contains 25% Vita C Liposome formula. The volume is 30ml, and the price is 28,000 KRW.

The Jabti C Intensive Ampoule is a product that uses pure vitamin C powder that is burst upon application. It contains 10% highly concentrated vitamin C, making it effective for intensive spot care. The liquid ampoule formula adheres tightly to the skin. The volume is 15g, and the price is 28,000 KRW.

In addition, a brightening complexion toner, an elastic cream that helps with whitening and elasticity improvement, and an eraser cleansing foam that excellently removes impurities were also released together.

Yoo Hyo-young, Executive Director of Marketing at Able C&C, said, "The response from customers who experienced the product through the miniature gift event was very enthusiastic," adding, "We hope many customers will cultivate clear and healthy skin this spring with the Vita C Plus Line."

This content was produced with the assistance of AI translation services.