Ha Seok-ju, CEO of Lotte Construction

Ha Seok-ju, CEO of Lotte Construction

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[Asia Economy Reporter Donghyun Choi] Lotte Construction announced on the 5th that 87 volunteer teams carried out 238 social contribution activities last year.


The reason Lotte Construction was able to actively engage in social contribution is thanks to the '1 to 3 Matching Grant System.' This system involves all employees donating a portion of their salary every month, and the company donates three times that amount. Through this, Lotte Construction has conducted social contribution activities such as Love House, maintenance of the National Cemetery graves, and sharing briquettes of love every year.


In addition, the 'Sha Lotte Volunteer Corps' at headquarters and domestic and overseas sites continuously carry out community-based social contribution activities. Starting with 18 teams in 2011, the Sha Lotte Volunteer Corps spread the joy of sharing throughout the company, and last year it grew to about 87 volunteer teams (a total of 1,480 people), conducting 238 social contribution activities, diversifying Lotte Construction's social contribution efforts.


The volunteer team from the Design Research Institute carried out activities under the theme of 'Creating Safe Playgrounds in Seoul,' repairing children's playgrounds in the Banpobon-dong apartment complex. They cleaned playground equipment, painted, and applied primer to smooth surfaces so children could safely use the playground.


The EPC Control division volunteer team of the Plant Business Headquarters has been steadily delivering side dishes to low-income elderly households in connection with elderly welfare facilities for nearly four years, and the Lotte Chemical HC2 project site volunteer team collected trash at Yeosu Shindeok Beach.


The Overseas Sales Headquarters volunteer team has been supporting the learning of children from multicultural families every month since 2014, and the volunteer team from the Technology Research Institute helped users of welfare facilities for the disabled visit the Lotte World Tower Seoul Sky Observatory, among various other activities.


Overseas is no exception. The volunteer team at the Civil Engineering Business Headquarters' Vietnam Lotte-Laksoi Highway Section 1 site is also engaged in improving the living environment of nearby Vietnamese residents and distributing sponsorship supplies.


Lotte Construction also carries out Love House, a facility improvement social contribution activity that leverages the characteristics of the construction industry. Last year, they repaired the interior and exterior of aging buildings in three locations in Dongdaemun-gu, Seoul, one location in Geumcheon-gu, and three locations in Busan, providing necessary home appliances to beneficiaries. Through this activity, a total of 66 facilities (31 in Seoul, 35 in Busan) were improved by the end of 2019.


As a representative social contribution activity, Lotte Construction has visited the National Seoul Cemetery every year since 2013 around Memorial Day and Armed Forces Day to volunteer in maintaining sister grave sites. In addition, last year Lotte Construction carried out 'Sharing Briquettes of Love' activities in the '104 Village' in Seoul and 'Maechukji Village' in Busan. Lotte Construction conducts briquette sharing annually and has sponsored a total of 400,000 briquettes to date. Since 2014, they have also sponsored ramen along with briquettes, supporting a total of 9,000 boxes of ramen to neighbors in need in the community.



A Lotte Construction official said, "As a company growing together with the local community, we have continuously carried out community-based social contribution activities," adding, "We plan to expand into various fields of social contribution activities that can create social value linked to the Sustainable Development Goals (SDGs)."


This content was produced with the assistance of AI translation services.

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