Korea Center Collaborates with Facebook to Support Global Marketing

Business Agreement Ceremony on the 31st of Last Month

Karen Teo, Head of Facebook Asia-Pacific Small and Medium Business (left), and Kim Gi-rok, CEO of Korea Center (right), are posing for a commemorative photo at the business agreement ceremony on the 31st of last month. Photo by Korea Center

[Asia Economy Reporter Cha Min-young] Korea Center, an e-commerce specialist company, is partnering with Facebook to strengthen its global marketing competitiveness.

Korea Center announced on the 4th that on the 31st of last month, it held a business agreement ceremony to "strengthen Facebook marketing support for global e-commerce operators" at Facebook's Asia-Pacific headquarters in Singapore, attended by Korea Center CEO Kim Gi-rok and Karen Teo, Head of Asia-Pacific Small and Medium Business (SMB).

The two companies plan to collaborate on ▲establishing new businesses and strengthening cross-border business overseas expansion ▲activating Instagram marketing using branded content ▲improving marketing efficiency through enhanced platform integration ▲supporting the development of Facebook marketing platform experts through solution training ▲holding overseas expansion strategy seminars to provide information on e-commerce market trends in the Asia-Pacific region.

Korea Center and Facebook expect that online businesses will be able to accelerate their global business expansion based on Facebook's Asia-Pacific marketing infrastructure. They also plan to activate Instagram marketing using branded content.

Korea Center owns the integrated e-commerce solution MakeShop and the overseas direct purchase platform Malltail. 500,000 domestic small and medium enterprises and SOHO businesses have entered the e-commerce market through MakeShop. More than 6,000 shopping malls have entered the cross-border business sector through OKVIT, an overseas direct sales open market, and MakeGlobal, an integrated overseas expansion solution.

Korea Center operates the Malltail "Open Fulfillment" service in connection with seven directly operated logistics centers located in the United States, China, Germany, and other countries. It also plans to establish logistics centers in Europe and Southeast Asia.

Kim Gi-rok, CEO of Korea Center, said, "Facebook is the core of global marketing and the key to success in the global market," adding, "We will do our best to provide advanced total services to e-commerce shopping malls through continuous cooperation with Facebook."

This content was produced with the assistance of AI translation services.