Missha Launches 'M Perfect Blanc BB'

[Asia Economy Reporter Yujin Cho] Able C&C's cosmetic brand Missha announced on the 4th the launch of its new product, ‘M Perfect Blanc BB’.

This product is a base makeup item that combines the unique application texture of BB cream with the clear color tone of foundation. It covers various skin tones, including dark blemishes like freckles, as well as red or yellowish skin, creating a clean bare-face look.

It uses the proprietary brightening cover technology 10Blanc Complex™ containing camellia leaf and green tea leaf extracts. A keratin care ingredient derived from honey smooths rough skin texture. It has completed skin irritation tests through the Korea Dermatological Science Institute and provides a 24-hour anti-darkening effect, keeping makeup bright all day long.

Yoo Hyo-young, Executive Director of Able C&C, said, “M Perfect Blanc BB is an ambitious new product that will carry on the legacy of the BB cream pioneer ‘Missha.’ It combines the advantages of BB cream and foundation, making it the ‘life BB’ for makeup enthusiasts.”

The M Perfect Blanc BB (SPF50+/PA+++) comes in a 40ml size and is priced at 20,000 KRW. It is available in four shades: Rosy, Vanilla, Beige, and Sand. It also naturally and beautifully enhances men's skin. To celebrate the launch, an immediate discount price of 9,900 KRW is applied until the 16th.

This content was produced with the assistance of AI translation services.