VirtualTech Launches 'Snow Peak Outdoor Apparel'
[Asia Economy Reporter Hyunseok Yoo] VirtualTech announced on the 3rd that its subsidiary Devgroo will start its first collaboration with 'Musinsa,' the largest online fashion commerce company in Korea, for 'Snow Peak Outdoor Apparel,' and will operate the business in more than 25 stores within major domestic department stores until March.
'Snow Peak Outdoor Apparel,' which pursues a natural lifestyle, is fully prepared to target both the outdoor market and the lifestyle market, and is determined to continuously introduce outdoor apparel that can be worn sustainably based on 'the best product competitiveness.'
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Along with this, it will also launch footwear and related outdoor products, solidifying its position as a 'total outdoor fashion brand,' while preparing thoroughly through Devgroo to grow into a 'leader in the outdoor apparel business sector.'
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