Mirae Asset Daewoo Dominates as No.1 Securities Brand Value

Shinhan Financial Investment, KB Securities Advance... Fierce Competition for Second Place

[Asia Economy Reporter Ki Ha-young] Mirae Asset Daewoo has been dominating the number one spot in brand value within the securities sector.

According to the January BSTI (BrandStock Top Index) by Brandstock, a brand value evaluation company, Mirae Asset Daewoo scored 851.6 points, maintaining its position as the top brand in the securities sector.

Mirae Asset Daewoo was established as an integrated corporation in 2016. Based on the largest global network in Korea, it analyzes market environments to provide customers with optimal portfolios and differentiated global investment information. Brandstock forecasts that Mirae Asset Daewoo’s brand value will continue to rise steadily as it rapidly expands its business areas.

Samsung Securities, which has seen a decline in brand value following the worst dividend accident in 2018, scored 817.7 points on the BSTI, maintaining second place with a gap of over 30 points from Mirae Asset Daewoo. However, the gap with Shinhan Financial Investment (803.3 points) and KB Securities (803.1 points) has narrowed, indicating that the competition for second place is expected to intensify.

Shinhan Financial Investment has strengthened its brand image through differentiated overseas stock services, and since the second half of last year, its brand value has been on the rise, joining the big three in the securities sector.

KB Securities, launched after the merger of KB Investment & Securities and Hyundai Securities in 2017, has inherited the existing brand value of KB Financial Group and has shown continuous growth, making future ranking changes noteworthy.

Brandstock analyzed, “While Mirae Asset Daewoo is dominating first place in the securities sector, the existing strong player Samsung Securities is declining, and the brand values of Shinhan Financial Investment and KB Securities are advancing, making the competition for second place even fiercer.”

In the mid-tier rankings, NK Investment & Securities (788.2 points), Daishin Securities (750.1 points), and Korea Investment & Securities (733.4 points) showed BSTI scores in the 700s, while Hana Financial Investment (664.9 points), SK Securities (622.2 points), and KTB Investment & Securities (593.7 points) formed the top 10. Hanwha Investment & Securities (567.6 points), Kyobo Securities (526.8 points), and Hi Investment & Securities (515.8 points) remained in the lower ranks.

BSTI is a brand value evaluation model combining the brand stock price index (70%), formed through simulated stock trading on Brandstock Securities Exchange, and the consumer survey index (30%), targeting about 1,000 representative brands across more than 230 sectors distributed domestically. The perfect BSTI score is 1,000 points.

This content was produced with the assistance of AI translation services.