'It's The Ship Korea' Raises Anchor for Its Maiden Voyage!

Busan City and Cruise Lab Co., Ltd. Sign Business Agreement to Revitalize Cruise Tourism

[Asia Economy Yeongnam Reporting Headquarters, Reporter Yoon Yoseop] The largest cruise festival in Asia, 'IT’S THE SHIP KOREA,' set to take place in Busan this August, is about to raise its first sail.

Busan City, Busan Port Authority, and Busan Tourism Organization announced on the 3rd that they will sign a memorandum of understanding (MOU) with Cruise Lab Co., Ltd. to promote cruise tourism at 3 p.m. on the 4th in the International Protocol Room on the 7th floor of Busan City Hall.

These organizations will celebrate the launch of 'IT’S THE SHIP KOREA,' which begins its first voyage this year, and have agreed to mutually cooperate among the signatories to ensure the successful hosting of IT’S THE SHIP KOREA, scheduled for five years until 2024.

IT’S THE SHIP KOREA will take place from August 28 to 31 over 3 nights and 4 days, with Busan Port as its home port. The route departs from Busan, stops in Japan, and returns to Busan. The ship is the Italian Costa NeoRomantica (57,000 GT), which can accommodate about 1,800 passengers. In addition to performances by world-renowned artists, various events will be held.

A representative from Cruise Lab said, “We will break the stereotype that this product is mainly enjoyed by those over 50 and expand the demand base by combining entertainment elements that people in their 20s and 30s can enjoy.”

Oh Keo-don, Mayor of Busan, said, “It will greatly benefit Busan’s economy in lodging, food, transportation, and shopping sectors after departure and arrival in Busan,” and added, “As many foreign tourists are expected to participate, the city’s image as a global tourist destination will also be enhanced.”

It's The Ship event site (Photo by Busan City)

This content was produced with the assistance of AI translation services.