[2020 Asia Consumer Awards] November 11 'Pepero Day', Enjoying 20 Different Types as a Global Day

[Asia Economy Reporter Seungjin Lee] Lotte Confectionery's Pepero celebrated its 37th anniversary this year. Pepero has enjoyed explosive popularity since its initial launch. The combination of the savory and sweet flavors, with chocolate coated on the biscuit, along with its thin and long unique shape, offers the fun of snapping it into pieces.

Since the start of 'Pepero Day' in 1996, Pepero has achieved sales of approximately 1.5 trillion won over the past 20 years. The Pepero lineup includes over 20 varieties, such as the original products like Choco Pepero, Almond Pepero, and Nude Choco Pepero.

Pepero Day, meaning 'a day to share love and friendship,' was purely created by students and has grown into a globally recognized Korean day. A few years ago, Pepero Day was even mentioned in American elementary school textbooks, highlighting its fame.

Meanwhile, Lotte Confectionery actively carries out social contribution activities using Pepero. Every year, they open one 'Lotte Confectionery Sweet Home' at local children's centers. 'Lotte Confectionery Sweet Home' is a social contribution project jointly conducted by Lotte Confectionery and the international relief and development NGO Save the Children, utilizing Pepero sales proceeds since 2013.

Additionally, Lotte Confectionery recently collaborated with 'Beautiful Store' and 'Milal Welfare Foundation' to hold a 'Pepero Love Sharing Special Sale.' Lotte Confectionery donated over 600 boxes of Pepero and other snacks to six locations nationwide, including the Anguk branch of Beautiful Store. They also donated over 300 boxes of Pepero and other snacks to Giving Plus, operated by the Milal Welfare Foundation. The proceeds from sales are used to support vulnerable groups, such as youth leaving orphanages and employment support for people with disabilities.

This content was produced with the assistance of AI translation services.