Ottogi Launches 'Cheolpanppokki' Cup Noodles with Cabbage and Sweet-Salty Sauce
[Asia Economy Reporter Choi Saeng-hye] Ottogi announced on the 30th that it has launched a cup noodle called 'Cheolpan Pokki,' which combines the healthy taste of cabbage with a 'danjjan' (a flavor profile where alternating between sweet and salty tastes makes it endlessly enjoyable) sauce.
This product was developed in response to the recent increase in single-person households and the growing popularity among consumers of so-called 'premium cup noodles' that are easy to prepare yet offer distinctive flavors.
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Cheolpan Pokki was released as a stir-fried noodle inspired by the Japanese-style teppan yakisoba concept, keeping pace with the popularity of exotic ethnic foods. The noodles have a chewy and springy texture, featuring a danjjan sauce based on Worcestershire sauce and brewed soy sauce. It is made even more delicious by the rich toppings of dried cabbage, pork, and the savory flavor of stir-fried vegetables.
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