CJ CheilJedang's 'Bibigo' Teaches New Yorkers How to Make Dumplings for Lunar New Year Celebration

On the 22nd (local time), CJ CheilJedang taught New Yorkers how to make dumplings in celebration of the Lunar New Year at the 'Bibigo Pop-up Restaurant' located in Rockefeller Center, New York.

[Asia Economy Reporter Choi Saeng-hye] CJ CheilJedang has launched a campaign to promote the 'Bibigo' brand and Korean food culture to local influencers in New York, USA, in celebration of the Lunar New Year holiday.

CJ CheilJedang announced on the 28th that on the 22nd (local time), it held a cooking class where invited American influencers experienced Korean cuisine firsthand. This event, planned for the Lunar New Year, focused on spreading Korean food culture centered around mandu, a traditional Korean holiday dish.

The event took place at the 'Bibigo Popup Restaurant' that CJ CheilJedang opened last month at Rockefeller Center in New York. A total of 23 participants attended, including editors from ABC in the US, food and lifestyle specialty channels in the New York area, and social network service (SNS) influencers with over 100,000 followers.

Participants learned how to make mandu by following the chef's demonstration. They filled thin mandu wrappers with vegetable-rich filling and pleated the edges in a wave pattern, enhancing their understanding of Korean-style dumplings. They also enjoyed a Korean meal set by tasting mandu soup made from the dumplings they made, along with popular menu items from the Bibigo popup restaurant such as dakgangjeong (sweet crispy fried chicken), japchae, and gim snacks.

Matt Brook, who runs the New York-based food Instagram account ‘mattbruck,’ said, “I often buy Bibigo mandu at Costco near my home, but making them myself showed me that creating the right thickness of the wrapper and making the wave-shaped pleats is not easy.” He added, “Just by looking at mandu, you can see that Korean food involves a lot of care and is healthy.”

A producer from the American ABC program 'Good Morning America' said, “While enjoying Korean barbecue in Koreatown is great, this was a good opportunity to learn about menus that can be easily enjoyed in daily life.” They were especially interested in experiencing the Korean traditional culture of making mandu by hand and sharing it with family during the Lunar New Year.

An Hyojin, head of the Bibigo Global Marketing Team at CJ CheilJedang, stated, “The Bibigo popup restaurant has become a hot topic locally in New York, providing an opportunity to promote Korean food and Bibigo to opinion leaders. Since local consumers are showing great interest in the popup and Korean food, we will continue activities that establish Bibigo as a global representative Korean food brand.”

Meanwhile, the Bibigo popup restaurant is a strategically planned food culture space by CJ CheilJedang aimed at promoting Korean food culture centered on the Bibigo brand to New Yorkers, gaining explosive attention. To further expand awareness of the Bibigo brand and popup restaurant, CJ CheilJedang plans to operate a ‘Bibigo Food Truck’ next month, touring central Manhattan locations such as New York University (NYU) and Broadway.

This content was produced with the assistance of AI translation services.