Hanwha Q CELLS Selected as 'Top Solar Brand' in Europe for 7 Consecutive Years and Australia for 5 Consecutive Years
[Asia Economy Reporter Hwang Yoon-joo] Hanwha Q CELLS announced on the 22nd that it has been selected as the 'Top Brand PV' in Europe for 7 consecutive years and in Australia for 5 consecutive years.
Since Hanwha Group acquired the German company Q CELLS in 2012, Hanwha Q CELLS has been chosen as the top solar brand in Europe since 2014. From 2016, when the solar research institute EuPD Research expanded the award scope to include Australia, Hanwha Q CELLS has also received the Top Brand PV award annually in Australia.
This award is given by EuPD based on customer surveys evaluating brand awareness and market penetration in the European and Australian solar markets. Since 2010, starting in Germany, EuPD has annually awarded the 'Top Brand PV' in three product categories: solar modules, inverters, and energy storage systems.
Hanwha Q CELLS supplies the Q.PEAK DUO series, recognized for its technology in major global industry awards, and the Q.HOME, an energy solar solution combining solar storage systems, to Europe and Australia. Additionally, it supplies Q.FLAT, a commercial solar solution that reduces installation time and costs, to the European market, and has established itself as a total energy solution company by operating a power retail business selling electricity to homes and businesses, starting in Germany.
The sales strategy utilizing the specialized dealer program Q.PARTNER played a key role in establishing the brand as a top brand, and the brand power was also strengthened through sports marketing strategies.
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Kim Hee-chul, CEO of Hanwha Q CELLS, stated, "Hanwha Q CELLS has been loved by customers for a long time because of continuous technological innovation, customer-oriented product portfolio development, and locally optimized sales and marketing strategies. Going forward, we will continue to prioritize customer satisfaction and supply world-class products in terms of cost, performance, and quality."
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