KB Securities Provides Real Estate Content for SNS Utilizing Real Estate Advisory Expertise

Breaking Away from Securities Investment Information Content
Providing Real Estate Investment Information to the General Public via YouTube and Naver TV Uploads

[Asia Economy Reporter Oh Ju-yeon] KB Securities announced on the 22nd that it is producing various social network service (SNS) content that allows not only customers but also the general public to easily and enjoyably access important real estate-related information by utilizing its specialized in-house real estate advisory capabilities.

The content currently uploaded on YouTube and Naver TV includes two series: 'Uri Dongneul Ji.Ki.Se (Tax Knowledge You Need to Know Now)' and 'Jip Bwa! Park Seonsaeng.'

'Uri Dongneul Ji.Ki.Se' is a program where a real estate tax specialist directly calculates capital gains tax to be considered when buying or selling apartments in major apartment complexes of high public interest, using various actual transaction cases, and reviews related issues. In particular, each episode delivers one tax-saving tip to provide practical help.

So far, episodes analyzing four major apartment complexes in Seoul have been uploaded. The program combines the lively explanations of the real estate tax specialist with entertainment elements, such as reporters visiting the sites to explain the location of the complexes, which has been attracting viewers' attention.

'Jip Bwa! Park Seonsaeng' features Park Won-gap, a leading real estate expert and senior advisor at KB Financial Group, who discusses major real estate issues, future outlooks, and investment strategies in an easy-to-understand and entertaining talk format. It is scheduled regularly once a month, and special episodes are produced when new real estate policies are announced or there are significant issues such as tax reforms.

Lee Hong-gu, Head of WM Division at KB Securities, said, "We plan to continuously introduce various related content utilizing KB’s outstanding real estate advisory capabilities, breaking away from the limitations of industry SNS channels that mainly focus on stock market trends and securities investment content."

This content was produced with the assistance of AI translation services.