Narangd Cider 'Korea's Leading Zero-Calorie Cider' ... 4 Consecutive Years of Sales Growth

[Asia Economy Reporter Lee Seon-ae] Dong-A Otsuka announced on the 22nd that 'Narangd Cider' has seen sales growth for four consecutive years.

Narangd Cider was first released in 1977 by Dong-A Pharmaceutical's food division and was renewed to align with the well-being trend before being re-launched in 2010.

The renewed Narangd Cider carries the catchphrase '4 Zero' as it contains zero calories and does not include any colorants, sugar, or preservatives.

The beverage features a zero-calorie, refreshing taste with a sparkling sensation. Narangd Cider gained popularity among calorie-conscious women in their 20s and 30s immediately after its 2010 launch. Recently, sales have rapidly increased, supported by a growing trend of consumers choosing zero-calorie drinks for health and dieting purposes, not only among women but also a broader audience.

Last year, Narangd Cider recorded sales of 16 billion KRW (based on consumer price), with an average annual sales growth of 20% since 2015.

No Gwang-su, Narangd Cider brand manager, said, "As the zero-calorie beverage market grows, the number of consumers seeking Narangd Cider increases every year. This year, we plan to strengthen our brand position further by expanding consumer touchpoints through online promotions."

This content was produced with the assistance of AI translation services.