Rynos Kipling Launches Premium Hard Case Carrier for the First Time... "Targeting Millennial Generation Preferences"

[Asia Economy Reporter Hyunseok Yoo] Linos' global lifestyle bag brand Kipling announced on the 21st that it has launched its first hard case carrier, the 'CURIOSITY'.

Kipling's main theme for 2020 is 'GO YOUR OWN WAY', introducing new products tailored to the preferences of the millennial generation who value work-life balance and enjoy traveling as a leisure activity.

The CURIOSITY is made of 100% polycarbonate, a material used in premium carriers, offering durability and lightness. It is available in various sizes to suit different purposes, and the small size comes in four vibrant colors: Red, Blue, Yellow, and Black. Additionally, it features a built-in TSA-approved lock, which was not available in previous products, allowing secure storage of contents without a separate padlock. Equipped with four double wheels, it provides quiet and stable mobility.

A Linos representative stated, "For millennials, a carrier is more than just a bag for carrying luggage; it serves as an item to express oneself. Unlike previous products, this carrier is released in bold and vivid colors and can be customized with stickers according to personal taste, so we expect a positive response especially among young consumers."

Meanwhile, Kipling renewed its brand concept in 2019 and has been implementing strategies to enhance its image among millennials through various approaches including product composition, store interior, and advertising.

This content was produced with the assistance of AI translation services.