LG Household & Health Care Selects Pengsoo as New Model for Safran Aura

[Asia Economy Reporter Yujin Cho] LG Household & Health Care (CEO Cha Seok-yong) announced on the 21st that it has selected the trending creator Pengsoo as the new model for its fabric softener brand ‘Saffron Aura,’ which contains no microplastics (fragrance capsules).

Pengsoo, a trainee at the Korean Educational Broadcasting System, is a 10-year-old penguin who swam from his hometown in Antarctica to become a superstar. With his honest and confident tone and lively behavior, he has a wide fan base ranging from people in their teens to their 40s.

LG Household & Health Care stated, "We will carry out various promotional activities by combining the concept of Saffron Aura, a fabric softener without fragrance capsules to reduce marine pollution, with Pengsoo, who comes from the pristine seas of Antarctica."

Saffron Aura is a fabric softener developed to maintain a subtle fragrance for a long time without containing fragrance capsules that disrupt aquatic ecosystems.

An LG Household & Health Care official said, “Pengsoo is the most suitable character to convey the brand story of Saffron Aura,” adding, “He will help raise awareness about the controversial issue of microplastics.”

This content was produced with the assistance of AI translation services.