"'Honseoljok' Also Enjoy Tteokguk"… Shinsegae Food Launches Cup Tteokguk 'Olban Rich Sagol Tteokguk'

[Asia Economy Reporter Choi Saeng-hye] Shinsegae Food announced on the 20th that it has launched ‘Olban Jinhan Sagol Tteokguk,’ a cup tteokguk product that can be easily prepared using a microwave or hot water.

Shinsegae Food recently focused on the increasing number of ‘Honsuljok,’ people who spend the Lunar New Year alone without returning to their hometowns, due to the rise of single-person households. Additionally, as the culture of simplifying holiday rituals without performing ancestral rites spreads mainly among the younger generation in their 20s and 30s, they noticed a trend where these consumers enjoy a festive mood with convenience store food. Accordingly, they launched a cup tteokguk product that is easy to prepare and packaged in single servings.

Olban Jinhan Sagol Tteokguk combines chewy tteokguk rice cakes with the rich flavor of deeply simmered beef bone broth. It especially includes toppings for tteokguk such as green onions, egg garnish, gim (seaweed), and beef-flavored flakes, providing a rich texture. By pouring hot water up to the inner container’s marked line and microwaving for 1 minute and 40 seconds, you can conveniently enjoy sagol tteokguk. If you do not have a microwave, pour hot water, close the lid, and wait 3 to 3 minutes and 30 seconds before eating. A separate spoon is included, allowing you to enjoy it anytime and anywhere easily.

It is sold at Emart24 stores nationwide, priced at 3,000 won.

This content was produced with the assistance of AI translation services.