Naju Mayor Kang In-gyu Visits Naju Pear Sorting Center for Lunar New Year

[Asia Economy Honam Reporting Headquarters Reporter Kim Yuk-bong] Naju City, Jeollanam-do (Mayor Kang In-gyu) announced on the 16th that on the 15th, ahead of the Lunar New Year holiday, they visited major sorting centers such as Naju Pear Cooperative, Hub APC, and Yeongsanpo Nonghyup, where Naju pear sorting and packaging work was in full swing.

Since 2018, the city has been promoting the modernization of aging production and distribution facilities based on a five-year comprehensive horticultural industry plan through 2022 to enhance the brand value of Naju pears.

Additionally, by next year, 16.9 billion KRW will be invested in modernizing five distribution facilities, including Geumcheon Nonghyup, and the severely aging Geumcheon sorting center of the Pear Cooperative will be relocated to the Budeok-dong sorting center.

Furthermore, about 2,000 tons of low-quality Naju pears from last year's harvest were urgently purchased for processing during the off-season after the Chuseok holiday to stabilize supply and prices through market isolation.

This year, to establish a high-quality Naju pear brand, the city plans to promote the distribution and supply of new domestic pear varieties and activate distribution, while pioneering new markets in Southeast Asia such as Vietnam, aiming to stabilize farmers' income and revitalize the local economy.

To this end, they plan to appoint specialized agents for export expansion and hold two large-scale overseas promotional events in cooperation with Jeollanam-do and related export organizations.

Mayor Kang In-gyu stated, “We will do our best to stabilize pear prices and supply through comprehensive measures, with farmers focusing on producing high-quality pears and distribution handled by an integrated marketing organization, thereby ensuring farm management stability, income increase, and regional economic revitalization. Naju pears have long been a premium fruit presented to kings, and I kindly ask consumers to actively use premium Naju pears as Lunar New Year gifts.”

This content was produced with the assistance of AI translation services.