Cuchen Appoints Jae-Soon Park as New CEO

Jae-Soon Park, the new CEO of Cuchen. Photo by Cuchen

[Asia Economy Reporter Moon Hyewon] Cuchen announced on the 16th that it has appointed Park Jaesoon, a new CEO from Samsung Electronics.

CEO Park joined Samsung Electronics in 1983 and was responsible for overseas market development and export operations, including serving as the head of the Vienna branch. Later, he transitioned to HR roles, handling overseas-related personnel and HR support tasks. Since 2004, he returned to sales and marketing roles, serving as head of the Canadian subsidiary, head of the US CE division, general manager in Korea, general manager in China, and leader of the home appliance strategic marketing team. Through diverse roles including sales, HR, and regional management, he has built comprehensive management experience and contributed to Samsung Electronics' growth by gaining extensive experience in sales, marketing, and local management across various overseas markets as well as domestically.

Cuchen plans to leverage CEO Park’s capabilities in overseas market development and global organizational management to accelerate expansion into overseas markets beyond its current domestic sales-focused management strategy.

CEO Park stated, “Cuchen is leading the domestic kitchen appliance market not only with rice cookers but also by launching innovative products such as electric ranges, baby appliances, and robot cookers in line with changing lifestyle trends. Based on over 30 years of experience in the electronics industry, I will contribute to firmly establishing Cuchen’s position as a premium kitchen appliance company in both domestic and international markets.”

Meanwhile, former Cuchen CEO Lee Daehee has been appointed vice chairman of the holding company Bubang, where he will focus on new business development and promotion, aiming to discover new growth engines.

This content was produced with the assistance of AI translation services.