Consumption Trends by Generation During Lunar New Year Holidays... 2030 'Yolo' vs 4050 'Pyeonrimium'

[Asia Economy Reporter Seungjin Lee] Consumer tendencies by generation have clearly diverged ahead of the Seollal holiday.

eBay Korea announced on the 16th that, ahead of the Seollal holiday, a survey of age-based consumption on Gmarket and Auction showed that the 20s and 30s generations exhibited consumption behaviors focused on self-satisfaction, while the 40s and 50s generations showed great interest in products that could reduce household chores.

Comparing age-based sales volumes on Gmarket and Auction during the three weeks before this year's Seollal holiday (January 3 to January 12) with the same period last year (January 12 to January 21), sales of travel and hobby products significantly increased among the 20s and 30s generations.

On Gmarket, sales of travel products such as "international airline tickets" (11%), "domestic hotels" (48%), and "theme parks" (73%) increased, and on Auction, sales of "Jeju travel" products nearly tripled (198%). Based on Gmarket data, sales of water play products such as "men's swimwear" (118%), "beach balls" (250%), and "tubes" (233%) also grew, reflecting demand for enjoying travel during the holiday.

Among the 40s and 50s generations, sales of "convenience premium" home appliances that combine convenience and premium features grew noticeably. This is analyzed as an increased need for appliances that help with the strenuous household chores during the holiday.

Analyzing popular products among the 40s and 50s during the same period, dishwasher sales on Gmarket increased more than sevenfold (633%). Robot vacuum cleaners rose by 125%, and clothes dryers increased sixfold (499%). Food waste disposers, which reduce household chores during Seollal, increased eightfold (705%). Similarly, on Auction, sales of food waste disposers and robot vacuum cleaners grew by 58% and 384%, respectively. Bedding cleaners increased by 150%.

Kim Taesu, Head of Sales at eBay Korea, said, "Trends such as 'YOLO' and 'convenience premium' have emerged ahead of the Seollal holiday," adding, "This reflects the YOLO tendencies of the 20s and 30s generations who want to enjoy the short holiday more meaningfully, and the demand for convenience premium products among the 40s and 50s generations who want to reduce household chores during the holiday even a little."

This content was produced with the assistance of AI translation services.