Tmon "Practical Seollal Gift Product Purchases Double in 3 Years"

Purchase Share of Lunar New Year Gift Sets Under 30,000 Won Reaches 65%... Nearly Doubled Compared to Two Years Ago

[Asia Economy Reporter Kim Cheol-hyun] TMON (CEO Lee Jin-won) announced on the 16th that consumers purchasing practical gifts have increased, according to a survey of gift set sales trends over the past two weeks ahead of Seollal (Lunar New Year).

According to TMON's survey results, the proportion of purchases of products priced under 30,000 KRW reached 65%, an 11 percentage point increase from last year's 44%, surpassing half of total purchases. Compared to 33% two years ago, this figure has nearly doubled. Among these, gift sets priced between 20,000 and 30,000 KRW accounted for 27%, ranking first, followed by 10,000 to 20,000 KRW at 23%, and under 10,000 KRW at 16%. This indicates that affordable, practical gifts are gaining popularity. Looking at sales rankings by product, the top five were: 1st place - 6-year-old fermented red ginseng extract Maeil Hwalryeok, 2nd place - Gaeseong Sangin Haru Hong Sam Plus, 3rd place - Sajo Ansim Special Set No. 22, 4th place - Spam Complex Set No. 1, and 5th place - Sulwhasoo Elasticity Essential 3-piece Gift Set.

TMON is offering up to 87% discounts on over 2,000 products including ceremonial items, kitchenware, and gift sets necessary for Seollal preparations through the '2020 Seollal' event running until the 27th. Except for some products, about 95% of items are shipped free of charge. Lee Jin-won, CEO of TMON, said, "Ahead of the Seollal holiday, we carefully selected popular gifts that consumers frequently seek and added free shipping and discount coupons to reduce consumers' burdens as much as possible."

This content was produced with the assistance of AI translation services.