Women Entrepreneurs Association, Recruiting 25 Companies for TV Home Shopping Entry Support Project
Achieved 6.9 Billion KRW Sales from 54 Companies Over 3 Years... Laying Foundation for Overseas Home Shopping Expansion Within the Year
[Asia Economy Reporter Kim Cheol-hyun] The Korea Women Entrepreneurs Association (President Jung Yoon-sook, hereinafter referred to as KWEA) announced on the 15th that the budget for this year's 'TV Home Shopping Entry Support Project' has been increased by 200 million KRW to expand the number of supported companies and establish its status as a representative sales channel support project. The TV Home Shopping Entry Support Project is KWEA's flagship domestic sales channel support project, which has achieved 6.9 billion KRW in broadcast sales revenue from 54 women-owned companies over the past three years.
Considering the increased budget this year, KWEA plans to support 15 companies for broadcast support and 25 companies for insert video support. In addition, the education sessions, which were held once or twice a year, will be expanded to four times a year to provide comprehensive training on brand building, including product planning, design, and marketing. The recruitment for 'Public Home Shopping Broadcast Companies' to select beneficiary companies is ongoing until the 17th on the Women Entrepreneurs Comprehensive Information Portal.
In particular, KWEA plans to lay the foundation for overseas home shopping expansion. They are conducting a demand survey for recruiting the 'Overseas Home Shopping Pioneer Group' and will select countries where women-owned companies wish to enter, accelerating efforts to develop overseas home shopping sales channels through local merchandise planner (MD) consultation meetings and more.
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The Korea Women Entrepreneurs Association stated, "Brand K was successfully launched in Thailand last year. Now, excellent women-owned products will capture the hearts of female consumers across Asia beyond Korea." Details on the recruitment of broadcast companies for KWEA's TV Home Shopping Entry Support Project can be found on the Women Entrepreneurs Comprehensive Portal.
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