'YouTuber and Celebrity Mukbang' Polish Smoked Sausage... Now Available at Convenience Stores
[Asia Economy Reporter Cha Min-young] CU will launch the "Kielbasa Platter (4,600 won)" on the 14th, featuring kielbasa, which has recently gained popularity on social networking services (SNS) as the so-called "celebrity sausage," as the main menu item.
Kielbasa is a Polish-style smoked sausage that gained word-of-mouth popularity after a scene aired on a popular variety show where a celebrity cooked and ate it themselves. Thanks to its rich meat juice and the unique crunching sound when bitten, it is also popular as a mukbang item among YouTubers.
CU's Kielbasa Platter features a large kielbasa cooked by smoking as the main item. It is served with arrabbiata penne pasta, potato salad, and French fries, making it a hearty meal as well as a great accompaniment for beer or wine.
CU quickly introduces products using foods or ingredients that become trending topics on SNS. In fact, CU was the first in the industry to launch lunch boxes, gimbap, and triangle gimbap using mala, which was a major trend in both the food and distribution industries last year. Since July last year, CU has released various sandwiches, rice balls, and gimbap reflecting ingredients such as cheese Mansour pork cutlet, pollack roe, wasabi mayo, and spicy chicken.
CU introduces more than 30 new products every month in the convenience food category alone. While steadily maintaining steady-seller products like Baek Jong-won's Hanpan lunch box, trendy products are quickly replaced based on customer reactions and trending issues.
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Kim Jun-hwi, MD of the Convenience Food Team at BGF Retail, said, "We planned this product so that CU customers can easily enjoy kielbasa, which has recently become a hot topic online, anytime," adding, "Going forward, CU will continue to play the role of a trendsetter where customers can be the first to experience the hottest trends both online and offline."
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