Popular Health Functional Foods for Holidays... Balanced Nutritional Meals 'Care Food' Also in Spotlight

[Asia Economy Reporter Cha Min-young] As demand for health foods increases, Lotte Department Store announced on the 14th that it will launch a ‘Care Food Gift Set.’

During holidays, the number of customers seeking health food gift sets to wish for the health of their loved ones increases every year. In fact, during the 2019 Chuseok main sales period, health food gift sets grew by 7.2%, the second highest growth rate following fruit gift sets. Recently, care food gift sets have been gaining popularity within the health food category.

Care food refers to food designed for the elderly and patients who have difficulty eating, available in liquid or powder form for easy nutrient intake. It is also favored by office workers who have trouble digesting food or maintaining regular meals.

Considering customers’ growing interest in care food, Lotte Department Store has prepared care food gift sets for the first time this Lunar New Year. For senior customers, the ‘New Care Active Set (200ml*16 packs)’ is offered at 28,900 KRW, and the ‘New Care Nutty Flavor Aseptic Set (200ml*16 packs)’ is sold at 22,400 KRW. Both are small-sized products that can be conveniently consumed anytime and anywhere.

They also introduced a product that packs nutrients from vegetables into one pack. The ‘It’s On Haru Vegetable Soup (200ml*12 packs)’ is available for 24,000 KRW. Additionally, a tea set effective for eliminating bodily waste is prepared: the ‘Dalsim Tea Set,’ consisting of tea bags and sticks, is priced at 138,000 KRW, and the ‘Dalsim Water Set,’ made from Astragalus and Omija extracts used in traditional Korean medicine, is sold at 87,000 KRW.

Han Wook-jin, Chief Buyer at Lotte Department Store, said, “As consumers gain more experience with health foods, more customers are looking for health food sets as gifts for acquaintances. We plan to continue offering a variety of sets that align with trends in the future.”

This content was produced with the assistance of AI translation services.