SSG.com Launches Sale of 12,000 Types of Seollal Gift Sets

[Asia Economy Reporter Seungjin Lee] SSG.com announced on the 14th that it will actively start selling over 12,000 types of Lunar New Year gift sets until Lunar New Year's Day.

SSG.com increased the number of products for sale by nearly 30% compared to about 9,500 types last year by adding not only products from E-Mart and Shinsegae Department Store but also exclusive products available only online.

SSG.com set the keywords for this year's Lunar New Year gift sets as ‘Ultra-low price’, ‘Premium’, and ‘Trend’. This strategy aligns with the recent trend of pursuing ‘Gasimbi’ (a consumption pattern seeking satisfaction of the heart) beyond simple cost-effectiveness.

First, reflecting recent domestic consumption trends, fruit gift sets such as the ‘Applecia Apple Set (10 pieces)’ and ‘Sugar-selected Pear GOLD (8 pieces)’ are prepared in the 10,000 KRW price range. Additionally, cost-effective meat gift sets under 100,000 KRW and 30,000 KRW-level dried yellow corvina gift sets are also introduced.

In the gift brand ‘Jeongdam’, jointly planned and launched with partner companies, premium products are offered. Even for the same product, only specially selected items with larger size and superior quality are chosen to respond to the increasing demand for premium products.

The highest-priced product, the 'Luxury Hoengseong Hanwoo VIP Special Gift Set 3.6㎏', costs up to 980,000 KRW. Also, premium products include dried yellow corvina gift sets carefully selected only with large-sized corvina and fruit gift sets with high-end packaging.

Furthermore, trends are reflected with various unique products such as mixed sets of two each of last year's popular fruits, ‘Shine Muscat’ and ‘Apple Mango’.

Choi Taek-won, Head of Sales Division at SSG.com, said, “We have prepared a wide range of products at various price points to meet the segmented customer needs,” and added, “We confidently recommend the ‘Jeongdam’ products that can only be purchased at SSG.com.”

This content was produced with the assistance of AI translation services.