[Asia Economy Reporter Hyunseok Yoo] Linos' global lifestyle bag brand Kipling announced on the 13th that it has collaborated with Jerrybag to produce and launch the 'Safe Monkey' reflector strap, with a portion of the proceeds donated to Uganda, Africa.


Safe Monkey is a cleverly designed interpretation of Kipling's mascot, the monkey. It is made of light-reflective material to be easily visible even in the dark night. This product was designed to help prevent safety accidents for children, especially during the new school season when demand for school bags is high.


Jerrybag, which participated in this collaboration, is a social enterprise that produces and donates customized bags for children in Uganda, Africa. Due to poor water and sewage facilities, children carry up to 10kg of water daily in containers called Jerrycans over long distances, and Jerrybag was created to help these children.


A Linos official stated, "Through this collaboration, about 400 Jerrybags will be donated to children in Uganda, and it will also contribute to the income of local women sewing workers who produce the bags." He added, "We will continue to strive to become a company that not only satisfies consumers with good products but also has a positive impact on society."



Meanwhile, the Safe Monkey reflector strap is available at all Kipling stores nationwide and the official online mall when purchasing two or more products, including new semester backpacks, while supplies last.


This content was produced with the assistance of AI translation services.

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