[Precious Guest Precious New Year Gift] Daehan Korean Ancestral Rite Wine ‘Baekhwaseubok’ Made with 100% Korean Rice

[Asia Economy Reporter Lee Seon-ae] ‘Baekhwaseubok,’ meaning ‘live long and enjoy great blessings,’ is a representative ceremonial liquor that embodies wishes for the health and happiness of the recipient.

‘Baekhwaseubok’ has a long history of 76 years since its launch in 1945 and is produced at the Gunsan factory, which boasts the largest production volume of Cheongju in Asia under a single brand.

Made from 100% domestically grown rice, with about 30% of the rice husk polished away, it features a unique soft and clean taste of Cheongju achieved through low-temperature fermentation and aging methods. The alcohol content is 13%.

To express the sincere heart of our people, the label uses brush calligraphy, and both the label and the bottle neck cap seal (the plastic wrapping around the bottle cap) are applied in gold to highlight its premium quality and image as a representative ceremonial liquor.

The ‘Baekhwaseubok’ for ceremonial or gift use comes in three sizes: 700㎖, 1ℓ, and 1.8ℓ, allowing consumers to choose according to convenience or purpose. The consumer prices at general retail stores are 4,900 KRW for 700㎖, 7,100 KRW for 1ℓ, and 11,000 KRW for 1.8ℓ.

A Lotte Liquor official said, “Baekhwaseubok, with its 76 years of tradition, is a Cheongju product carefully brewed with selected rice just as our ancestors did. The price range from around 5,000 KRW to 10,000 KRW is reasonable, making it a great liquor to perform ancestral rites and share with family members gathered after a long time.”

This content was produced with the assistance of AI translation services.