"I Will Act Carefully" Park Myungsoo's Wife Han Sumin and Kim Junhee Apologize for False Advertising Controversy (Comprehensive)

MFDS "Detected Companies to Face Administrative Sanctions and Prosecution"
Hansumin "I Will Deeply Reflect"

Hansumin (left), Kim Junhee (right) / Photo by Hansumin and Kim Junhee Instagram capture

[Asia Economy Intern Reporter Kim Suwan] Comedian Park Myungsoo's wife Han Sumin and broadcaster Kim Junhee apologized after being caught by health authorities for false and exaggerated advertisements on social networking services (SNS).

The Ministry of Food and Drug Safety (MFDS) announced on the 9th that it had identified 15 SNS influencers and 8 specialized distribution sales companies who posted false and exaggerated advertisements, including fake experience stories.

The MFDS stated, "The identified companies and others will be subject to administrative measures and legal action, and 153 false and exaggerated advertisement posts have been requested to be blocked by the Korea Communications Standards Commission."

It added, "The influencers caught mainly used their fame to post before-and-after comparison photos of product consumption in the form of experience stories or posted advertisements emphasizing a slim figure through retouching, misleading consumers."

Furthermore, "We will continuously monitor unfair advertising practices that deceive consumers through influencers, and strongly sanction companies that repeatedly violate the rules intentionally. Even if products are not directly sold, anyone including influencers, YouTubers, bloggers, and advertising agencies who post or use photos or videos containing false or exaggerated advertisements or experience stories for advertising can face criminal penalties," the MFDS said.

In this investigation, well-known YouTubers such as Botta, BJ Edge-nim, Doa TV, Enjoy Couple, Nareum TV, Edmer, and Ina Jjang were caught. The controversy intensified as celebrities including Han Sumin and Kim Junhee were involved.

According to MFDS data, Han Sumin was found to have falsely and exaggeratedly advertised the efficacy and effects of raw materials while selling products through Instagram.

Kim Junhee was also found to have exaggerated and falsely advertised the efficacy of cosmetics and health supplements through Instagram.

Photo by Hansumin Instagram (above) Kim Junhee Instagram (below)

As the controversy continued, Han Sumin posted an apology on her Instagram on the same day. Han Sumin stated, "Recently, I received a correction request from the MFDS for using the pumpkin ampoule experience group review for product sales promotion and for indicating the efficacy and effects of raw material ingredients."

She continued, "I feel ashamed for acting clumsily without carefully understanding the details. I sincerely apologize for delivering my subjective opinions to consumers without moderation, which caused misunderstandings, and I deeply reflect on this."

Finally, Han Sumin added, "I will act more cautiously in the future to prevent such careless incidents from happening again. I apologize once again."

Kim Junhee also posted an apology on her Instagram. She first explained, "It was not a false or deceptive advertisement, but a correction was made for using phrases different from advertising review regulations."

Kim Junhee stated, "Eva Juni sells products certified as health functional foods, so there is no problem with the products. However, we received a correction request from the MFDS regarding content that differed from advertising review regulations."

She emphasized, "I want to assure you that there is nothing to worry about when consuming the products. Since these are certified health functional foods, there is absolutely no problem with the products, and the correction was made not for false or deceptive advertising but for 'using phrases different from advertising review regulations.'"

Lastly, Kim Junhee apologized, saying, "However, from now on, I will use clearer expressions and operate sales more carefully. I apologize for causing concern."

Netizens who received the news responded with various comments such as, "I trusted and purchased all the products you promoted. You must not have seen any effects yourself but promoted the products with lies," "The products were really not good either," "You do a lot of good things, so stay strong," "I hope you return to your original intentions," "Isn't your greed for broadcasting and business too much? I hope you don't make mistakes in the future," and "I really liked you, but I feel betrayed."

This content was produced with the assistance of AI translation services.