Eunpyeong-gu Supports LED Sign Installation for Small Business Owners

Achieving a Twofold Effect by Revitalizing Local Commercial Areas and Improving Urban Landscapes Together

[Asia Economy Reporter Jongil Park] Eunpyeong-gu (Mayor Kim Mi-kyung) is implementing the 'LED Signboard Installation Support Project' starting this month to alleviate the economic burden on self-employed individuals struggling due to the economic downturn and to improve illegal advertisements and urban landscape.

This project aims to organize illegally proliferated signboards and improve them into beautiful signboards that reflect local characteristics, thereby contributing to revitalizing the local commercial district.

With an investment of 400 million KRW from the Outdoor Advertising Development Fund, this project maximizes the reflection of small business owners' opinions on signboard design, font, and color to differentiate each store. By installing energy-saving, high-efficiency 3D LED signboards, it is expected to achieve energy savings of over 60-70% compared to existing flat signboards.

The support targets self-employed business owners with business premises of 66㎡ (20 pyeong) or less who intend to organize illegal advertisements and install LED signboards compliant with regulations. Installation costs of up to 800,000 KRW per store (excess costs borne by advertisers) will be supported for 500 stores.

A district official stated, "We hope this project will serve as a valuable stepping stone to revive the local commercial district, which has been stagnant due to the economic downturn. Furthermore, starting with this project, we plan to continuously promote signboard installation support projects in the future, improving not only signboard replacement but also urban landscape together, and establishing a proper advertising culture."

This content was produced with the assistance of AI translation services.