Shinsegae Duty Free Wins Gold at Seoul Video Advertising Festival with 'Newtopia' Campaign

[Asia Economy Reporter Cha Min-young] Shinsegae Duty Free announced on the 8th that it won the Gold Award in the Visual Effects category of the CRAFT division for its 2019 brand advertisement video at the ‘Seoul Video Advertising Festival 2019’ awards ceremony held at Seoul City Hall on the 7th.

The CRAFT division evaluates excellent directing skills. The video was recognized for its outstanding visual beauty and visual effects.

The Seoul Video Advertising Festival, which began in 2003 and is held annually, is the only video advertising festival in South Korea. Among the online and offline advertising videos broadcast throughout the year, the winning works are selected through online judging by general netizens and professional judges including advertising experts.

The awarded advertisement video was produced with the concept of ‘Newtopia,’ a utopia of duty-free shopping. It depicts a scenario where Shinsegae Duty Free’s MD products are encountered in the middle of downtown New York, with gigantic products as tall as buildings creating a surreal atmosphere.

The video reflects Shinsegae Duty Free’s slogan, ‘Everyone eventually dreams of something new,’ elegantly expressing the desire to shop.

A Shinsegae Duty Free official said, “It seems that the video was recognized for well reflecting the psychology of customers seeking newness,” adding, “We will continue to strive to become a leading duty-free shop that can lead a true Newtopia from the customer’s perspective.”

This content was produced with the assistance of AI translation services.