LG Household & Health Care Launches Limited Edition 'Whoo Bicheop Yechan Set'

[Asia Economy Reporter Yujin Cho] LG Household & Health Care (CEO Cha Seok-yong) announced on the 8th that it will launch a limited edition set, the “Who BiCheop Yechan Set,” which embodies respect and love for queens in its products.

The BiCheop Yechan Set is a product presented as a token of gratitude for the love received by The History of Who brand. It features Who’s signature product, the BiCheop JaSaeng Essence, with a design inspired by the royal Chaekgado painting, adding a special touch.

Chaekgado, a royal painting depicting books, ceramics, and stationery arranged inside a bookshelf, was a popular court painting in the royal family. Its bright colors, free-spirited composition, and various motifs symbolizing knowledge, honor, and wealth made it a refined emblem of elegance in itself.

Inspired by the royal Chaekgado, the BiCheop Yechan Set consists of three 25ml bottles of BiCheop JaSaeng Essence in one set. Each bottle is designed with a daffodil symbolizing a noble life, a peacock feather representing the origin of honor, and an apricot blossom symbolizing success and fame. The set case design also allows one to fully appreciate the beauty and noble meaning of the royal Chaekgado.

The BiCheop JaSaeng Essence contains Chojahabidan, an ingredient that enhances the skin’s self-revitalizing power, along with royal secret ingredients Gongjinbidan, Gyeongokbidan, and Cheongsimbidan, which help address various skin concerns such as elasticity and moisture, offering the essence of royal anti-aging care. It also includes lotus flower extract, a symbol of purity, which aids in soothing and purifying the skin.

A marketing representative from Who said, “The BiCheop Yechan Set, composed of Who’s signature essence, is a product specially prepared to welcome the new year,” adding, “Since it carries wishes and precious meanings for starting a new year, we also recommend it as a gift for those you are grateful to.”

This content was produced with the assistance of AI translation services.