Lotte Confectionery Joins Hands with Local Bakeries... Launches Project No.1 'Nabli Hongsal Bread'

[Asia Economy Reporter Choi Saeng-hye] Lotte Confectionery announced on the 8th that it has launched a ‘Local Bakery Win-Win Project.’

This project aims to mass-produce products from excellent domestic bakeries to provide them to more consumers, helping promote local bakeries and support economic activities, while showcasing outstanding products to increase sales in a win-win manner.

For the first product of the project, Lotte Confectionery selected ‘Nabli Bakery,’ located in Yangju, Gyeonggi Province, and after about two months of joint research and development, introduced the ‘Nabli Red Rice Bread.’

Nabli Bakery is a bakery directly operated by master pastry chef Na Jeong-ho and is located in Yangju, Gyeonggi Province. It is popular among local residents for the artisan’s decades of confectionery know-how and excellent taste, and recently gained nationwide fame after being featured on a broadcast program.

The Nabli Red Rice Bread is a mass-produced version of Nabli Bakery’s signature menu item, the ‘Sweet Potato Red Rice Campagne.’ The recipe was jointly developed by Lotte Confectionery’s development team and pastry chef Na Jeong-ho, preserving the original taste and appearance. The chewy red rice bread contains cranberries and is sweetened with cream cheese sweet potato paste, with rye flour sprinkled on the surface of the bread to add a nutty flavor. It is currently sold at convenience stores nationwide, priced at 1,500 won.

Lotte Confectionery plans to continue the Local Bakery Win-Win Project to discover various excellent local bakeries, expand sales, and support promotional activities for local commercial districts.

This content was produced with the assistance of AI translation services.