US Burger King Launches Plant-Based Sausage Sandwich

[Image source=Reuters Yonhap News]

[Asia Economy Reporter Kwon Jae-hee] The American hamburger chain Burger King plans to launch a plant-based sausage sandwich following its plant-based beef burger, according to reports by The Wall Street Journal (WSJ) and others on the 6th (local time).

By the end of this month, Burger King intends to sell a breakfast-limited menu sandwich containing plant-based "Impossible Foods" fake sausage made from plant-based ingredients at 139 stores across the United States.

This sausage is made from fake pork produced using soy protein. The sandwich is priced at $3.49, the same as the sandwich made with real pork.

Earlier, in April last year, Burger King launched a burger containing Impossible Foods' plant-based beef in the United States.

Processed products such as pork and sausages made from plant-based ingredients are gaining attention as alternatives to real pork due to African swine fever.

Competitor Beyond Meat has also been supplying plant-based sausages to Dunkin and others since last year. These companies claim that plant-based meat is environmentally friendly because it uses less feed, water, and fuel.

However, the livestock industry opposes this, arguing that plant-based meat is fake meat and should not be allowed to use terms like "meat."

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