[CES2020] Kim Hyun-seok, President of Samsung Electronics, "Will Transform Entire Cities with Technology"

CES 2020 Keynote Speech
Emphasizing the 'Era of Experience'
Presenting a Vision for Future Technology

Kim Hyun-suk, CEO of Samsung Electronics, introduced the intelligent companion robot 'Ballie' while emphasizing personalized care combining advanced hardware and artificial intelligence technology during the 'CES 2020 Keynote Speech' held on the 6th (local time) in Las Vegas, USA.

[Asia Economy Reporter Dongwoo Lee] Kim Hyun-seok, President of Samsung Electronics, introduced advanced innovative technologies combining hardware and software. Through this, he presented a future goal to transform not only individuals' lives and living spaces but entire cities.

On the 6th (local time) at CES 2020 keynote speech, President Kim defined the next decade as the "Age of Experiences." He intends to provide optimized experiences and environments through Samsung Electronics' latest technologies.

President Kim said, "Most people, when purchasing products, expect not the ownership itself but the positive life experiences such as convenience, stability, and enjoyment that the product brings," adding, "These individual demands will collectively drive technological innovation."

◆Combination of advanced hardware and AI technology... Personalized care = Samsung Electronics emphasized personalized care combining advanced hardware and artificial intelligence technology and unveiled the intelligent companion robot 'Ballie.'

President Kim said, "Ballie, which acts as a companion in personal life, is a good example representing Samsung Electronics' robot research direction pursuing human-centered innovation." It is ball-shaped, moves freely, and recognizes and follows the user.

According to user commands, it can monitor various parts of the home and link with major smart devices such as smartphones and TVs to perform diverse home care tasks. Equipped with 'On-Device AI' functionality, it enhances security and privacy protection, enabling roles such as a security robot or fitness assistant.

Sebastian Seung, Vice President of Samsung Research, emphasized the importance of AI leadership and industry partnerships in advancing personalized care. He introduced the cardiac rehabilitation program 'HeartWise,' developed in collaboration with Kaiser Permanente in the U.S.

HeartWise uses mobile devices to continuously monitor the heart condition of patients with chronic heart disease. When abnormal signs occur, it connects patients to timely medical care by professional medical staff, reducing the rate of hospital readmission.

Samsung Electronics CEO Kim Hyun-suk is explaining Samsung Electronics' latest technologies and products that will lead the "Age of Experience" during the 'CES 2020 Keynote Speech' held on the 6th (local time) in Las Vegas, USA.

◆Changing personal spaces through innovative technology = Samsung Electronics introduced how advanced innovative technologies such as AI, 5G, and AR transform the spaces surrounding individuals.

Federico Casalegno, Head of Samsung North America Design Innovation Center, said, "A home is like a living organism that responds and reacts to user needs," emphasizing, "Since individuals have their own ideas about their homes, personalized technology should be applied to homes as well."

Samsung Electronics demonstrated a user wearing the wearable walking-assist robot 'GEMS' receiving customized fitness training from a virtual personal trainer through 'AR Glasses.'

The demonstrator performed movements such as lunges and knee-ups with the trainer, receiving posture corrections, and exercise results were delivered via mobile devices. Additionally, through AR videos, users could experience exercising in the Himalayas or underwater without spatial constraints.

Samsung Electronics also explained the experiences consumers can enjoy in future kitchen spaces. The company introduced scenarios such as the IoT refrigerator 'Family Hub' creating customized meal plans and recommending recipes, a home plant cultivator growing herbs to enhance food flavor, and the AI assistant chef 'Samsung Bot Chef' helping with cooking processes.

◆Smart city equipped with safety and convenience = Samsung Electronics shared its vision for smart cities. Emily Becker, Executive Director of Samsung NEXT, said, "By 2050, 70% of the population will live in cities," adding, "This explosive growth brings numerous challenges."

Samsung Electronics explained how technological innovations based on AI, 5G, IoT, and edge computing will change urban life, dividing the discussion into three areas: buildings, transportation, and communities. In the smart building sector, solutions were introduced to optimize energy use, reduce pollutant emissions, and minimize residents' time and effort.

Executive Director Becker mentioned home IoT cases applied to Banpo 'Raemian Prestige.' Residents can check energy usage such as electricity, water, and gas, vehicle entry information, and control smart appliances all through a single app. Elevators can be called via voice commands.

Samsung Electronics shared its vision for smart cities by implementing 'V2X (Vehicle-to-Everything)' to connect cars and entire cities and forming connected communities by linking people through smart devices.

Samsung Electronics CEO Kim Hyun-suk is explaining Samsung Electronics' latest technologies and products that will lead the "Age of Experience" during the 'CES 2020 Keynote Speech' held on the 6th (local time) in Las Vegas, USA.

◆Samsung's technology is for a better world = President Kim Hyun-seok concluded by saying, "Samsung's technology ultimately aims to create a better world for everyone," emphasizing, "Samsung Electronics will prioritize data security and privacy so individuals can safely enjoy advanced technologies and will pursue Technology for Good."

Samsung Electronics is expanding its industry-leading security platform 'Samsung Knox' across mobile, TV, home appliances, and IoT devices, and continues to research various technologies to strengthen data security such as on-device AI, edge computing, and blockchain technology.

Additionally, the company shared its efforts for a better world through social contribution activities in youth education. Samsung Electronics runs the 'Samsung Innovation Campus' program, providing education on related technologies such as AI, IoT, and cloud computing to young people.

This content was produced with the assistance of AI translation services.