Lina Life Launches Lucky Dream Call Campaign Featuring Seo Jang-hoon as Model
[Asia Economy Reporter Oh Hyung-gil] Lina Life Insurance announced on the 7th that it has selected broadcaster Seo Jang-hoon as the model to carry out the Lucky Dream Call campaign.
When customers receive a call from Lina Life Insurance, an automatic response system (ARS) featuring Seo Jang-hoon appears to greet the customers as part of the campaign.
This campaign will run until May, during which events using digital channels will also be held. There is an event to guess the name of the Lucky Dream Call model, and a total of 600 people will be selected by drawing to receive Starbucks Americano coupons.
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Lee Shin-hyung, Executive Director of Lina Life Insurance TM Sales Division, said, "This was started to improve the negative perception of existing insurance calls," adding, "We hope it will be a meaningful campaign that can guide customers to the insurance they truly need."
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