Gangnam-gu Style Brand 'ME ME WE GANGNAM' Launch (Mimiwe Gangnam)

First Development in Autonomous District … Jeong Soon-gyun: "I (ME), You (ME), We (WE) Create a Community Together"

[Asia Economy Reporter Jong-il Park] ‘ME ME WE GANGNAM’

Gangnam-gu (Mayor Jung Soon-gyun), which is implementing ‘Pleasant Change, Elegant Gangnam,’ declared the district’s first style brand ‘ME ME WE GANGNAM’ at COEX on the 7th.

The style brand ‘ME ME WE GANGNAM,’ differentiated from the existing BI and CI, means “Me (ME), You (ME), and Us (WE) together, caring and respecting Elegant Gangnam.” To emphasize that “You are another me,” ‘You’ is expressed as ‘ME.’

‘ME ME WE GANGNAM’ will be applied and used in various fields, from public facilities such as bus stops and construction site barriers to outdoor sculptures, parks, main streets, community facilities, and goods like T-shirts, hats, mugs, and eco-bags.

Mayor Jung Soon-gyun said, “When Gangnam, the top city, becomes a warm city that gives and shares like Korea’s ‘eldest brother city,’ it can be respected by residents of other regions. Through ‘ME ME WE GANGNAM,’ we will newly image-make Gangnam and be reborn as a local community that lives together and harmonizes with neighbors.”

A style brand is a city brand that succinctly and compactly expresses the unique charm and identity of a city, like New York’s ‘I♡NY’ or Amsterdam’s ‘I am sterdam.’

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