Shinsegae Inter Acquires Distribution Rights for Italian Luxury Shoes 'Giuseppe Zanotti'

[Asia Economy Reporter Yujin Cho] Shinsegae International announced on the 6th that it has secured the domestic distribution rights for the Italian luxury shoe brand Giuseppe Zanotti and will operate three stores at Shinsegae Department Store Gangnam Branch, Galleria Department Store Luxury Hall, and Hyundai Department Store Main Branch.

Through this acquisition of distribution rights, Shinsegae International now holds the two major pillars of European luxury shoes alongside the French representative luxury shoe brand Christian Louboutin.

Giuseppe Zanotti was established in 1994 by creative director Giuseppe Zanotti and is well known as a brand favored by famous celebrities and dignitaries in the fashion and film industries for its designs reminiscent of works of art and its innovative and trendy products.

Shinsegae International has been strengthening its luxury shoe brands as sales increased with millennials and Generation Z emerging as the main purchasing groups in the luxury market.

According to global consulting firm Bain & Company, while the global luxury market grew by 4% last year, the luxury shoe category showed a high growth rate of 7%.

Despite the overall domestic fashion industry being in a slump, the shoe market has grown more than 70% over the past decade, reaching approximately 6.5 trillion KRW last year (estimated by the Korea Federation of Textile Industries).

Along with acquiring the domestic distribution rights for Giuseppe Zanotti, Shinsegae International will open new stores at Shinsegae Department Store Gangnam Branch, Galleria Department Store Luxury Hall, and Hyundai Department Store Main Branch starting this month.

At the stores, customers can find a variety of men's and women's products from Giuseppe Zanotti, including the 2020 Spring/Summer season collection. All products are 100% made in Italy based on craftsmanship, adding a special touch.

Giuseppe Zanotti's women's collection features products that reinterpret elegance and femininity, completing new styles through unique finishes and innovative proportions, characterized by capturing both beauty and comfort.

Various flowers such as suede roses, leather lilies, and camellias expressed with sparkling crystals, completed through traditional manufacturing techniques, reveal the brand's craftsmanship.

Additionally, customers can find transparent mules that maximize beauty with crystal heels, boots made with cutting-edge fabrics that change color depending on the angle, and flats and stiletto sandals that add a glamorous silhouette to the ankle with silk ribbons.

The men's collection, designed for trend-conscious men, is also launched together. These new products reinterpret classic designs from the past, showing styles that remain timeless.

Customers can find neat yet casual Chelsea boots and moccasins, black suede loafers lavishly decorated with crystals, studs, and embroidery, and sneakers that perfectly blend classic and street sensibilities.

A representative from Shinsegae International's Giuseppe Zanotti said, “Since all Giuseppe Zanotti products are handcrafted by artisans in workshops in Italy, the brand has formed a loyal fan base with the highest quality and design,” adding, “We plan to develop the brand to be widely loved domestically not only for shoes but also for leather goods and accessories.”

This content was produced with the assistance of AI translation services.