Coca-Cola, "Delivering Small but Precious Happiness"... Launches New Year Special Package

[Asia Economy Reporter Choi Saeng-hye] Coca-Cola announced on the 6th that it will release a special edition to share and commemorate moments of happiness and value with consumers who enjoy small but precious moments in the Year of the Rat.

Each package features a digital panel divided into four sections on the iconic red Coca-Cola label. The 350ml can and 500ml PET products are released as DIY (Do It Yourself) packages, allowing consumers to write moments of small but precious happiness, New Year's resolutions, or messages they want to convey, which can be gifted to loved ones or kept as mementos.

In addition to the DIY package, the 500ml PET product is available in three types with messages such as ‘2020’, ‘REAL’, and ‘ㅋㅋㅋㅋ’, while the 1.5L and 1.8L PET products come in seven message packages including ‘2020’, ‘LOVE’, ‘no.1’, ‘good’, ‘FEEL’, ‘7777’, and ‘goal’, allowing consumers to share New Year's wishes and messages of luck.

The special packages are available for purchase at large discount stores, chain supermarkets, convenience stores, and more.

This content was produced with the assistance of AI translation services.