Beauty Meets IT Technology... Detailed Skin Diagnosis Easily Available at Olive Young Stores

[Asia Economy Reporter Minyoung Cha] Olive Young is embarking on digital innovation to leap forward as a smart store.

CJ Olive Young announced on the 6th that it will provide tablet PCs to employees at stores nationwide and will officially launch personalized counseling based on digital solutions starting this year. The tablets provided to stores will be used to specialize customer counseling and activate a smart work platform.

Olive Young plans to complete the dissemination of efficient usage methods by the 12th. The purpose of the introduction is to strengthen personalized services for individual customers and maximize store operation efficiency. To this end, they have newly developed their own optimized application (app) called ‘Ollyoung EZ’.

The main feature of Ollyoung EZ is the skin questionnaire service. It was designed so that any store employee can more clearly consult customers about their skin condition or concerns and guide them to suitable products. By entering basic information such as the customer’s gender and age and sequentially answering 12 questions that examine skin concerns from various angles, the skin type, moisture index, wrinkle elasticity, sensitivity, and other skin diagnosis results can be immediately checked. Based on the results, employees will recommend customized cosmetics and also provide a service to send the diagnosis results via message to customers who wish to receive them.

Last May, Olive Young introduced a skin measurement service using devices at about 200 stores, including flagship stores in Myeongdong and Gangnam. Additionally, they systematized information on popular product recommendations, which were the most frequent customer inquiries in stores. Through Ollyoung EZ, weekly and monthly popular products can be instantly checked, and refined curation is possible by filtering popular products according to age group, gender, and more. Detailed product information, ratings, and nearby store stock availability can be quickly confirmed together with customers.

Furthermore, Olive Young plans to actively promote changes to the smart work platform using tablet PCs. Through the smart work function within Ollyoung EZ, real-time sales, product inventory, and expiration date management can be checked quickly and easily. This will improve employees’ work efficiency and build an environment where they can focus on providing high-quality customer service.

An Olive Young official stated, “After about a year of pilot operation in some stores, tablet PCs were introduced to stores nationwide by the end of last year, and we are continuously upgrading the app functions by reflecting feedback from the field.” They added, “Going forward, offline stores will seek transformation into smart stores incorporating various information and communication (IT) technologies, and will accelerate the leap to an omni-channel strategy that strengthens synergy between online and offline channels.”

This content was produced with the assistance of AI translation services.