'Value-for-Money Wine Specialist' Emart Prepares 160 Popular Gift Sets

Emart announced on the 5th that it has prepared various wine gift sets worth a total of 10 billion won for the Lunar New Year. The photo shows the 'National Wine' Pieterman Barosan set (39,600 won). Photo by XXX

[Asia Economy Reporter Minyoung Cha] Emart announced on the 5th that it will launch the largest-ever wine gift set sales worth 10 billion KRW in celebration of the upcoming Lunar New Year. The number of gift set products has also increased by 10% compared to last year, reaching about 160 types, the highest ever.

Emart is expanding wine gift set sales by increasing the volume of wine gift sets by about 10% and offering popular wines ranked high in annual sales at the lowest prices of the year. For the first time this year, a ‘Cost-Performance (Value for Money) Wine Set’ section was added to the holiday gift set catalog.

The cost-performance wine sets introduced by Emart for this Lunar New Year consist of a total of 8 types. Four sets composed of the popular ‘Gukmin Wine’ (National Wine) that gained great popularity at Emart and four sets of ‘Emart Exclusive Wines’ selected through blind tastings by famous domestic sommeliers were chosen as cost-performance wine sets.

The representative product is the ‘Peter Lehmann Barossa Set,’ sold for 39,600 KRW. It is a set consisting of two popular Australian wines: ‘Peter Lehmann Barossa Shiraz,’ ranked 14th in Emart’s 2019 wine sales, and its successor, the newly released ‘Peter Lehmann Barossa Cabernet’ introduced last October.

In addition, the ‘M Chapoutier Set’ from France’s top organic wine brand Chapoutier is offered at 39,800 KRW, and the ‘Beringer Bros Set,’ a premium American wine with 143 years of tradition, is introduced for the first time as a holiday gift set this year at 59,600 KRW.

Also, the ‘Daily Wine Set,’ priced under 10,000 KRW per bottle and easy to gift without burden, and promotions such as a 50% discount when purchasing two or more specific wine gift sets are prepared.

The reason Emart emphasizes cost-performance wine gift sets is that cost-performance wines, led by ‘Gukmin Wine,’ are gaining popularity. Analyzing Emart’s 2019 wine sales, the sales volume of Emart’s Gukmin Wine, including ‘Dos Copas,’ accounted for about 20% of total wine sales. Dos Copas, launched by Emart in August last year, sold over one million bottles in just four months.

Wine gift set sales have also shown continuous growth. Analyzing sales during the Lunar New Year events over the past three years, Emart’s wine gift set sales growth rates compared to the previous year were 3.8% in 2018 and 9.1% in 2019. Total wine sales during the Lunar New Year event increased from 5.5 billion KRW in 2016 to 6.6 billion KRW in 2019. This year, it is expected to surpass 7 billion KRW for the first time in five years.

Myeong Yongjin, Emart’s wine buyer, said, “Traditionally, holiday gift sets consisted mainly of canned goods and daily necessities, but the paradigm is gradually shifting to products with value as gifts, such as wine and health foods,” adding, “As the wine market grows rapidly, wine gift set sales during the 2020 Lunar New Year are expected to surpass 7 billion KRW for the first time ever.”

This content was produced with the assistance of AI translation services.