"Give the Gift of Byeokje Galbi" Lotte Department Store Launches Nationwide Famous Restaurant 'Seollal Gift Set'

[Asia Economy Reporter Cha Min-young] Lotte Department Store announced on the 5th that the unique gift sets for gourmets, which were introduced last Chuseok, received positive responses and will be expanded and launched for this Lunar New Year.

Lotte Department Store has prepared various gift sets for domestic gourmets in the Lunar New Year gift sets sold until the 23rd. The reason for preparing gift sets for gourmets like this is that as consumer interest in cooking has recently increased, the demand for purchasing unique gift sets that emphasize taste and quality rather than simple types of products when giving holiday gifts to acquaintances is also growing.

In fact, the “Nopo (long-established stores passed down through generations) sets” such as “Nampagotak,” a famous Jongga in Jeonnam, “Gyegok Garden,” a popular restaurant in Gunsan, Jeonbuk, and “Gebang Sikdang” in Gangnam-gu, Seoul, which were first introduced last Chuseok, attracted customers’ attention with their unique stories, and all items were sold out.

This year, as representative Nopo gourmet gift sets, the “Byeokje Appreciation Set (about 3.5kg of marinated ribs)” from “Byeokje Galbi,” a 34-year-old Hanwoo specialty restaurant, is priced at 350,000 KRW; the “Byeokje 3-Generation Famous Soup Set (Seolleongtang & Yanggomtang & Hanwoo Gomtang 4.5kg),” and the “Special Gamagol Set (2.4kg)” from “Songchu Gamagol,” a galbi master restaurant that opened its first store in 1981 and was selected as one of Korea’s top 100 Korean restaurants, is priced at 175,000 KRW; and the “Special Neulpum Gui (2.1kg)” is sold for 113,000 KRW.

In addition, sets from various Nopo restaurants such as “Ganggangsullae,” a 30-year-old charcoal-grilled ribs specialty restaurant; “Samwon Garden,” a high-end Korean restaurant loved by customers for about 40 years since its opening in 1976; “Gyegok Garden,” a local restaurant in Gunsan, Jeonbuk, containing the know-how of crab expert CEO Kim Cheol-ho; “Gebang Sikdang,” which modernizes 30 years of traditional jang (fermented sauce) cooking by a mother; and “Nampagotak,” a famous Jongga in Jeonnam, will welcome customers.

A total of eight gift sets from “Masters” designated by the Ministry of Agriculture, Food and Rural Affairs, who have preserved traditional methods in their fields for over 20 years and can realize them, are also prepared. The “Traditional Jang Jongga Set No. 2” by “Master Gi Sun-do,” Korea’s Traditional Food Master No. 35, is sold for 260,000 KRW, and the “Master Royal Court Jang - Hwang (皇)” by “Master Kwon Ki-ok,” Korea’s Food Master No. 37, is sold for 210,000 KRW.

The “Black Truffle Set (120g black truffle + 1 truffle slicer),” a raw truffle mushroom set recently receiving much attention from domestic gourmets, is also introduced at 580,000 KRW.

Im Tae-chun, head of the Food & Living Division at Lotte Department Store, said, “As customers’ product preferences change over time, we prepare sets considering these trends every year for gift set events. This year, we have prepared various sets for the increasing number of domestic gourmets, and especially, we have prepared gift sets that can only be found at Lotte Department Store to capture customers’ hearts.”

This content was produced with the assistance of AI translation services.