E-Land Executes Regular Executive Appointments Including 'First Group Promotion to Executive Director in 30s'

[Asia Economy Reporter Yujin Cho] E-Land announced on the 2nd that it has carried out its regular executive appointments, including the promotion of its first-ever executives in their 30s to the position of director.

E-Land explained that this regular executive appointment reflects the group’s intention to accelerate innovation by placing young talents and outstanding experts from its affiliates at the forefront.

An E-Land official said, "This marks the beginning of a generational shift by putting young, emotionally attuned managers who can communicate openly with customers and employees at the forefront," adding, "This year as well, we will focus on discovering talents with expertise to fill the group’s content and firmly establish an open management culture that breaks seniority and glass ceilings."

At the beginning of last year, E-Land promoted Yoon Sung-dae and Kim Wan-sik, both in their 30s and who became CEOs of affiliates, to assistant directors. The group explained that the emergence of executives in their 30s for the first time demonstrates a strictly performance-based personnel system and serves as a foundation for generational change preparing for the next 40 years.

Yoon Sung-dae, CEO of E-Land Park, which is in charge of the group’s hotel and resort business, is 38 years old this year. While serving as the Chief Financial Officer (CFO) of E-Land Park, he was recognized for establishing a stable financial structure and successfully raising 100 billion KRW in funds to separate the food service division.

Kim Wan-sik, CEO of E-Land Eats, which was newly established this year by separating the food service division from E-Land Park, is 36 years old this year. Despite the market situation where the same food service industry experienced a sharp decline last year, he improved operating profit by more than 15 billion KRW and achieved a turnaround to profitability.

Through this appointment, E-Land promoted An Seong-jin, head of E-Land Eats, to assistant director, adding a new executive, and promoted Lee Yoon-joo, group CFO and director, to executive director.

Newly joining the group’s executive team, Assistant Director An Seong-jin was recognized for achievements on the front lines. Assistant Director An oversaw menu development for Ashley, E-Land Eats’ flagship buffet brand, developing over 1,000 menus that played a key role in significantly growing Ashley, and led store growth by developing around 200 menus for the newly renewed Ashley Queens.

Executive Director Lee Yoon-joo was recognized for successfully leading the improvement of the group’s overall financial structure and restoring market trust. With Lee’s promotion, the proportion of female senior executives at the executive director level or above in the group rose to 42%.

The group explained, "As the proportion of female senior executives has become similar to that of males, we have established a healthy, performance-oriented organizational culture without glass ceilings."

E-Land Group maintains a relatively high level of female representation, with women making up 30% of employees at the manager level or above and 29% of all executives, compared to 2-3% levels at other major companies. This is attributed to the organization’s culture of freely selecting and nurturing female talent since its founding.

An E-Land official said, “The year 2020 will be a year to look back on E-Land’s past 40 years and prepare content for the future through young and professionally qualified talents,” adding, “From a win-win perspective, this year, each business division’s representative will take the lead in directly executing social contribution activities with a new perspective, completing an independent social contribution system.”

This content was produced with the assistance of AI translation services.