Bungaejangter Releases Seoul Fashion Trend Report 'THE SEOUL EDIT'

Average Transaction Value for Men's Items Is Twice That of Women's

Bungaejangter announced on the 13th the Seoul edition, 'THE SEOUL EDIT,' which analyzed transaction data of users in the Seoul area from January to April this year.

The Seoul edition captures the consumption patterns of Seoulites who aim to build their own personal archives, rather than simply following mainstream trends, by analyzing the actual transaction behaviors of users in Seoul.

According to the analysis, the most frequently bought and sold item among Seoul users was 'jackets.' The jacket category topped the list with a total transaction amount of 1.57 billion won from January to April. In particular, users’ preferences were distinctly revealed based on materials and details. Leather jackets, leading with 270 million won in transactions, stood out, with classic styles such as RRL Roughout, Visvim, and Old Joe Party being especially popular.

In the high-end jewelry market, a generational shift was observed. Cartier, the epitome of traditional jewelry, saw its transaction volume in April drop by 35% compared to January, while Chrome Hearts, a representative street high-end brand, grew by 21%, rapidly narrowing the gap. Analysts say this reflects a new consumption pattern among Seoulites, who now prefer to express individuality by layering silver pieces worth several million won in their own style, rather than owning a single finished bracelet worth tens of millions of won.

Additionally, the number of short-sleeved T-shirts traded in April surged by 202% compared to January. High-end brands such as Chrome Hearts, Louis Vuitton, and Balenciaga, with an average unit price ranging from 500,000 to 1.1 million won, led the transactions. Furthermore, the average transaction unit price per item in men's clothing was 2.1 times higher than that of women's clothing, indicating that male users tend to focus their investments on high-value collectible items.

A Bungaejangter representative stated, "The Seoul edition showcases the unique recommerce culture of Seoulites, who continuously search for and discover items that reflect their deep personal tastes and circulate high-value collectibles within the community."