Illoom Wins Two Grand Prizes at the 2026 Brand Customer Loyalty Awards

No. 1 in Student Furniture for Three Consecutive Years

Permis Group's home furniture specialist brand, Illoom, announced on the 13th that it received the Grand Prize in two categories—student furniture and baby cribs—at the '2026 Brand Customer Loyalty Awards'.

The Brand Customer Loyalty Awards is a representative domestic award for customer loyalty, annually honoring outstanding brands in each category. The awards are based on the Brand Customer Loyalty Index (BCLI), which was jointly developed by the Korea Consumer Forum and Brand Keys, one of the top 10 research and consulting agencies in the United States.

In the student furniture category, Illoom outperformed major domestic competitors to win the Grand Prize for the third consecutive year. The company attributed this achievement to its latest student room furniture series, 'Newt'. 'Newt' is a modular student room furniture line that comes in three packages—All-in-One, Focus, and Open—allowing customization to suit children's preferences and various spaces. Notably, the 'Newt Motion Desk' also won the main award in the product category at the 2026 iF Design Awards in Germany.

This year marked the first time Illoom received the Grand Prize in the baby crib category. To express gratitude for the strong support from customers, Illoom is holding a special event celebrating the 10th anniversary of its family bed, 'Cushino'. The company has prepared a variety of events to thank consumers for their continued trust over the past 10 years.

An Illoom representative stated, "Illoom will continue to reward consumer trust by offering diverse lifestyle solutions, from children's furniture to home living."