Shinsegae Department Store Targets Summer Shopping Demand with Up to 50% Off Season Sale and Discounts

Over 90 Brands Across Fashion, Sports, and Children's Categories Participate
Discounts and Free Gifts Based on Purchase Amounts

Shinsegae Department Store announced on May 13 that it will hold a season off and discount event starting May 14, ahead of the summer shopping season.

More than 90 brands, including fashion, sports, and children's brands, will participate, offering discounts of up to 50%. Among international fashion brands, Zadig & Voltaire, Paul Smith (from May 15), Emporio Armani (from May 22), and Kenzo Homme (from May 22) will offer discounts of up to 40%. The sports brand Black Yak will sell 2026 spring/summer (SS) new arrivals at a 20% discount.

Discounts and free gifts will also be available based on purchase amounts. At A.P.C., you can receive a discount of 10,000 won, 20,000 won, or 40,000 won for purchases of 500,000 won, 1,000,000 won, and 2,000,000 won, respectively. At Man on the Boon, customers who spend 700,000 won, 1,000,000 won, or 2,000,000 won or more can receive a 5%, 7%, or 10% discount, respectively.

The Shinsegae Rewards gift event will also run until May 18. Until May 25, customers who purchase watches or jewelry brands worth at least 1,000,000 won can receive a 30,000 won discount coupon through the Shinsegae Department Store application.

A representative from Shinsegae Department Store stated, "We aim to enrich our customers' shopping journey not just through simple price discounts, but by providing diverse benefits unique to Shinsegae. We will continue to focus our efforts so that customers can experience both new pleasures and tangible value every time they visit the department store."