Samsung Electronics to Unveil New Foldable Devices in London This July... AI Glasses Also Draw Attention

Galaxy Z Fold8, Flip8, and Watch9 Likely to Be Unveiled
XR Glasses Featuring Google AI Also Draw Attention

Samsung Electronics will unveil its new Galaxy Z series foldable smartphones this July in London, United Kingdom.


Noh Taemun, President and Head of Device Experience (DX) Division at Samsung Electronics, is unveiling the Galaxy Z Fold7 at Galaxy Unpacked 2025. Photo by Samsung Electronics

Noh Taemun, President and Head of Device Experience (DX) Division at Samsung Electronics, is unveiling the Galaxy Z Fold7 at Galaxy Unpacked 2025. Photo by Samsung Electronics

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According to industry sources on May 12, Samsung Electronics is scheduled to hold its product launch event, 'Galaxy Unpacked,' in London on July 22. The company is expected to introduce the Galaxy Z Fold8, Flip8, and Galaxy Watch9 series, among others. Traditionally, Samsung Electronics has launched the Galaxy S series in the first half of each year and unveiled its foldable Galaxy Z Flip and Fold series in the second half.


There is also speculation that this year's Unpacked event may feature a new model, tentatively called the 'Fold Wide,' in addition to the existing Fold lineup. This model is expected to have a wider horizontal axis and a reduced vertical length, offering a 4:3 aspect ratio when unfolded—making it closer to a tablet. The main feature is the maximized practicality of its external display. With Apple also reportedly preparing to release its first foldable iPhone this September, competition in the global foldable smartphone market is expected to intensify.



There is growing anticipation that Samsung Electronics may also unveil its first smart glasses at the event. The device is expected to be equipped with a dedicated operating system, 'Android XR', co-developed with Google, as well as the generative AI service 'Gemini'. The design is a collaboration with the global eyewear brand 'Gentle Monster.' It will feature a speaker, microphone, and high-resolution camera, enabling video recording based on the user's gaze. Gemini will serve as an advanced AI assistant.